03 Feb Synergy, the way to growth
There are multiple challenges that the market imposes on cosmetic companies: response speeds, increasingly innovative products, high technology, and a wealth of skills and know-how that can be used in competition on an international scale. The answer to these continual stresses exists in one world: synergy.
The industry’s associations such as Polo della Cosmesi have understood this well, in fact, Polo has just applied this concept at a higher level by becoming part of the Global Cosmetic Cluster Europe, essentially a close collaboration of the most important European cosmetic clusters. But what are its goals and how does GCC.EU work?
We asked Ivan Massari, Vice President of Polo and responsible for innovation and internationalization.