16 Jun Expanding to South Korea: Explore the Dynamic and Innovative Culture
The first speaker Alex EunkyeongYu will guide you through the intricacies of Korean culture. You will learn how traditional Korea has shifted into a dynamic, innovative and entertainment driven society. As an experienced executive coach and organisational development consultant, Alex will focus on the cultural challenges and consumer behaviour European businesses need to be aware of to succeed in this market.
One example of a successful European business on the Korean market is MARTIDERM. The second speaker, Sylvain Gleizes, will give us a glance of what his company experienced while expanding to South Korea. He will share insights into how important it is to adapt the business model to the local market, select the appropriate sales channels and also what impact internationalisation can have on the innovation back home.
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