United States
MARKET STUDY

Throughout the years, the cosmetics industry has become a catalyst for growth and innovation in the United States economy. From traditional ingredients and distribution channels to organic products and digital marketing, the industry continues to experience rapid changes in order to keep up with the consumer’s preferences and today’s beauty trends. The desire to look and feel good has influenced the increase in numbers of both female and male consumers. The United States of America was globally ranked as the biggest cosmetic industry as well as having an estimated revenue of USD$95.92 in the year 2020. The United States cosmetics market is expected to reach USD$155.25 billion by 2026 due to consumers trying new products, growth in e-commerce, and cosmetic brands implementing creative, digital and interactive marketing campaigns.

Mexico
MARKET STUDY

Undoubtedly, 2020 was a year that marked a before and after for all of us, as it suddenly placed us in a totally atypical and unknown context. The presence of the coronavirus demolished our old certainties and confronted us with a new way of living and an urgent need to adapt.
2020 was a difficult year for the Mexican industry in general due to the global pandemic, and, it was a difficult year for the cosmetic industry as many people stopped using personal care products due to confinement.
However, the behavior of the national market in the personal care and home care sectors was not so affected thanks to the fact that various products were classified by the health authorities as essential to combat the current health contingency.
In this context, the Mexican industry still ranks third in terms of cosmetics production in the world. The cosmetics industry will close with a 10% increase in 2021. Mexico not only has the opportunity to grow but also to be one of the most important countries in direct sales. Wellness and cosmetics are the fastest growing and best-selling product categories.
The industry is adapting to new consumer habits, to also be more inclusive, since one of the pillars of the business model now is diversity.

India
MARKET STUDY

India is a massive market, but hard to unravel. With approximately 60% of the 1.3 billion population under the age of 30, in 2020 India was the 3rd largest economy in terms of Purchase Power Parity, behind the USA and China. Indians have had a long heritage of using cosmetics and beauty products, dating back thousands of years. Indians have a lot of faith in traditional products and remedies YET the country is outward looking and there is a demand for advanced technologies and products.
An Anglo-Saxon culture of doing business BUT with Eastern politeness, India’s ease of doing business ranking has improved consistently over the years.
This country book attempts to paint a clear picture of this country of contrasts and traces the evolution of the Indian beauty industry. You will get insights into the diverse and dynamic Indian consumer, and the social and cultural aspects of beauty and the use of cosmetics. For instance, what is the significance of Diwali and Holi and other Indian festivals and when do Indians buy beauty products?
The book also covers the practical aspects of doing business in India. What authorities govern the beauty industry? Which certificates do you need?

South Korea
MARKET STUDY

South Korea is one of the world’s most exciting and fastest-changing beauty markets introducing industry leading innovation and setting trends globally. The consist effort of attempting new things, the South Korea market (which known as K-beauty market) has been recognized by the world for its uniqueness through relentless challenges. K-beauty market size valued at USD 10.2 billion and expected to reach $13.9 billion by 2027. It emphasize wellness and health using natural ingredient and greatly focus on skincare and clear packaging. This study will be a good opportunity to take a glance of the latest trend of rapid changing market, and valuable to those who pick a change to entering this market.

United Arab Emirates
MARKET STUDY

The United Arab Emirates have been known to be the home of over 200 nationalities. A very diverse community which caters to different personalities, a place like no other. The UAE’s dynamic economy and population openness to international businesses and strategic locations as a gateway to the region to engender business opportunities and make the UAE an attractive market for business owners. Dubai and Abu Dhabi are today recognized as two great international cities and the place to be by many media influencers from all around the world. Being considered as the import/export hub in the world, UAE offers an attractive long-term market while presenting significant near-term challenges. UAE Beauty market alone is projected to increase over $3 billion by 2025 on the account of the increasing demand from the younger generation, growing adoption of western culture and lifestyle, and the ever-increasing demand of beauty salons across the country. Additionally, among the UAE residents, the emphasis and on looking refined and elegant contributes to the increasing per capita expenditures.
Are you up to be part of the ever-growing dynamic population in the UAE? This study entails a detailed presentation about the market situation, its players, and the strategies on how you will effectively enter the market.